Investing Myth 4: You Can Effectively Manage your Own Portfolio

With do-it-yourself videos and an overwhelming amount of information brought to us by the internet, it’s easy to think we have the tools to self-manage a portfolio.  Unfortunately, there are so many factors that influence the market and unless you make portfolio management a full-time job, it’s impossible to objectively digest the volume of information.

Human beings are emotional creatures; as the market swings up and down, we respond with greed and fear.  Have you ever played a game of chance?  Remember that feeling of “just one more”?  How many of us have the willpower to cash out when we’re ahead, rather than when a losing streak has spiraled out of control?

A well-trained, fully licensed financial professional can remove the emotion and do what is best for you.  As specialists in this area, they are well-versed on the products and strategies that will serve you best.  As fiduciaries, financial planning experts address your investing needs in the greater context of your entire financial situation.  Investing is not a one-size-fits-all proposition.  You owe it to yourself and your loved ones to have an objective, disciplined approach to wealth creation and preservation.  Let a planning professional handle the investing so you can put that emotional energy toward living your life.